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When your job is to drive circles around the racetrack at speeds that would make Autobahn drivers blush, even sixty-seconds can be an eternity. Fortunately for NASCAR fans, driver Jeff Gordon has allowed cameras to follow him for an entire twenty-four hours in order to show just how hectic and action-packed the life of a professional driver can be. Jeff Gordon has earned four NASCAR Cup Series Championships, three Daytona 500 wins and four Brickyard 400 wins throughout his illustrious career.

Recently, Gordon surpassed another racing milestone by obtaining his 77th victory, surpassing Dale Earnhardt for number six on the NASCAR all-time win list. The release of 24 x 24: Wide Open With Jeff Gordon will give fans unparalleled access to Gordon’s life as cameras follow him for 24 hours, exposing viewers to the driver, the family man, the adventurer, the entrepreneur and the philanthropist. The DVD distribution agreement was facilitated by Pepsi, as they celebrate 10 years of successful sponsorship of Jeff Gordon.

Pepsi has partnered with Gordon co-sponsors DuPont and Nicorette to bring this project to life. Through the deal, Lionsgate looks to tap in to the bourgeoning NASCAR racing market. With more than 75 million fans worldwide, NASCAR has become a national phenomenon with its position as the number one spectator sport and the number two televised sport in the U.S. (Barnes & Noble)

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